Advertising Audits & Account Diagnosis


An objective, professional second opinion. Uncover hidden waste.

Choosing a digital media agency is a high-stakes decision, and marketing directors are understandably fatigued by continuous, over-promised sales pitches. It is difficult to know if your incumbent agency or internal team is truly squeezing the maximum return out of your budget – or if they are leaving sub-optimal default settings untouched while your ad spend gets drained buying low-value traffic.

Companies navigating complex corporate reorganizations or M&A events hire auditors and accountants.  People usually don’t accept a doctor’s recommendation to undergo major surgery without seeking a second doctor’s opinion. Similarly, your digital advertising budget deserves rigorous, independent professional validation.

Globalis Media provides comprehensive, one-time Advertising Audits. Actively drawing on our 20 years of technical media-buying expertise across hundreds of campaigns, we act as objective, outside professionals to thoroughly inspect your ad campaigns.  

We have often saved our advertising audit customers at least 20% in ongoing campaign costs, with big reductions in eCPL and eCPA, and huge increases in ROAS.  

Our ad audit customers typically save 10X – 20X our one-time audit fee within one year of our audit.

We carefully review our clients’ campaign setups to uncover technical mistakes, identify structural waste, and deliver a clear, actionable blueprint for improving campaign performance.

Our Advertising Audit service is a one-time service, with absolutely no ongoing contract or obligation to hire us.

Many advertisers who have used our advertising audit service one time have subsequently engaged us to periodically consult their in-house digital marketing team or to help their agency. Some advertisers decide to engage us as their agency once they’ve seen how much improvement we bring to their advertising cost performance.

Agencies use this service when they are not achieving good campaign performance for their clients, and they want us to provide expert analysis to improve results. 

What Our Audit Uncovers:

We don’t just pull automated, superficial software reports. Our team manually interrogates every layer of your active accounts to find the exact sub-optimal settings and parameters that are draining your ad spend and your profit margins:

  • Airtight Tag & Tracking Validation: We audit your Google Tag Manager, GA4 event triggers, and server-side tracking loops to verify that your conversion data is 100% accurate and free of duplicate counts.

  • Geographic & Language Parameters: We audit your location perimeters and language configurations to ensure you aren’t paying premium keyword rates to serve English ads to non-fluent audiences or dead zones.

  • Keyword & Match-Type Discipline: We review your keyword grouping, broad-match exposure, and negative keyword guardrails to isolate and eliminate high-cost, zero-intent search queries.

  • Algorithmic Bid Strategy Alignment: We analyze whether your chosen automated bidding strategies (tCPA, Maximize Conversions, etc.) match your actual business margins or if they are simply inflating ad platform impression counts and spend.

A Purely Objective Evaluation

Our independent audit is designed to give you complete operational clarity. If your current in-house team or agency is doing a flawless job, our audit will validate it, giving you total peace of mind. If there is invisible waste or technical issues that need to be resolved, you will receive a precise diagnostic roadmap detailing exactly how to fix it.

While many clients are so impressed by our structural findings that they eventually ask us to step in as their ongoing agency or consultants, this audit is strictly a standalone service. You pay a simple, transparent one-time fee based entirely on your campaign complexity and ad volume. You walk away with candid, professional findings, clear insights, an actionable campaign improvement plan, and immediate control over your digital media investments.