Globalis Media
Archive for September, 2015
Privacy Policy
Ver. 12/1/2012
This page sets forth the privacy policies and practices of Globalis Media Inc.’s (“Globalis Media”) company web site, www.globalismedia.com (“Globalis Media Site”). The information collection practices of all web sites owned by, or served online ads by Globalis Media are detailed by the privacy policies found on such web sites.
Please read this Privacy Policy carefully since by visiting this site and sharing information with Globalis Media you agree to be bound by the terms and conditions of this Privacy Policy unless you offer different terms which are accepted by Globalis Media Inc. in writing.
I. INFORMATION WE COLLECT, CONSUMER CHOICE AND ACCESS
The Globalis Media Site is not directed towards individual Internet users nor does it seek any personally identifiable information (“PII”) from such users for marketing purposes. The only PII that may be collected is when a consumer seeks information from Globalis Media and contacts Globalis Media on his or her own accord by e-mail or through a contact form, written correspondence, or otherwise.
Like most standard web site servers, we use log files to collect Internet protocol (IP) addresses, browser type, referring/exit pages, platform type, third party web analytic tools, and date/time stamp. We use the information to analyze site usage, administer the site, understand usage and navigation trends in aggregate, and determine the relevance of content. Globalis Media may use cookies to collect data from this website to enable it to more effectively match advertisements to your interests.
II. INFORMATION MANAGEMENT
Globalis Media may share information with its affiliated entities for or in connection with the sale, merger, consolidation, change in control, transfer of substantial asset, reorganization or liquidation of Globalis Media or any affiliated companies. Globalis Media also may release information when we believe release is appropriate to respond to a subpoena or otherwise comply with the law; enforce or apply our agreements; or protect the rights, property, or safety of Globalis Media, its affiliates, and others. This includes exchanging information with other companies and organizations for fraud protection.
III. SECURITY
Globalis Media uses industry standard security measures to ensure the security of data. Globalis Media has contracts in place with its customers in relation to their data, which data is handled in accordance with such agreements or as otherwise agreed upon by such parties.
No transmission of data over the Internet, however, is guaranteed to be completely secure. It may be possible for third parties not under the control of Globalis Media to intercept or access transmissions or private communications unlawfully. While we strive to protect users’ information, Globalis Media cannot ensure or warrant the security of any information you transmit to us. You acknowledge and assume this risk when communicating with us.
IV. CONSENT AND CHANGES
Globalis Media may find it necessary or be legally obligated to update this Privacy Policy from time to time. When we do, we will update the effective date so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it.
V. DATA PROCESSING AND SAFE HARBOR
The European Union (“EU”) maintains strict privacy laws. These rules differ significantly from the laws of the United States of America (“US”). To reconcile these differences, the US and the EU have created a safe harbor (“Safe Harbor”) that defines mutually acceptable privacy operations. For more information see www.export.gov/safeharbor. Globalis Media is neither incorporated in nor operationally based in the US or EU. However, users based in the US and EU use web sites owned by, managed by, or served online ads by Globalis Media, and Globalis Media endeavors and takes reasonable actions to adhere to the Safe Harbor Privacy Principles.
VI. LIMITATION OF LIABILITY, VENUE, THIRD PARTY INFORMATION & LANGUAGE
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER THE PRIVACY OF GLOBALIS MEDIA DATA OR GLOBALIS MEDIA’S PRACTICES IS SUBJECT TO THE PROVISIONS OF THIS PRIVACY POLICY AND ANY APPLICABLE TERMS AND CONDITIONS (WHICH MAY INCLUDE LIMITATIONS ON DAMAGES AND/OR ARBITRATION OF DISPUTES). YOU AGREE THAT GLOBALIS MEDIA’S LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE GREATER OF THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY GLOBALIS MEDIA OR $100 TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED BY OUR TERMS AND CONDITIONS. YOU FURTHER AGREE THAT THIS AGREEMENT IS GOVERNED BY THE LAWS OF THE REPUBLIC OF THE PHILIPPINES WITHOUT REGARD TO CHOICE OF LAW PRINCIPLES AND THAT ANY ACTION ARISING FROM OR RELATED TO THIS POLICY WILL BE PURSUED EXCLUSIVELY IN THE VENUE OF CEBU CITY, CEBU PROVINCE, REPUBLIC OF THE PHILIPPINES.
You also agree that you have provided notice to, and obtained consent from, any third party individuals whose personal data you supply to Globalis Media with regard to: (a) the purposes for which such third party’s personal data has been collected; (b) the intended recipients or categories of recipients of the third party’s personal data; (c) which of the third party’s data are obligatory and which data, if any, are voluntary; and (d) how the third party can access and, if necessary, rectify the data held about them. It is the express will of the parties that this agreement and all related documents have been drawn up in English.
CONTACT US
For more information or if you have questions or concerns regarding this Privacy Policy, please contact us via the button below. Alternatively, you may send written correspondence to the following address: Globalis Media Inc., Att: Privacy Dept., Keppel Center #1002B, Cebu Business Park, Cebu City 6000, Philippines.
Contact Us
Address: 1002 Keppel Center,
Cebu Business Park, Cebu City 6000 Philippines
Skype: Globalis Media
Community Outreach
Globalis Media, through its Cebu, Philippines-based subsidiary, ExDigita Inc., actively supports people in need, including orphans, special needs children, and indigent elderly hospice patients in our community.
Organizations and events we have supported in the past include the following:
On November 25, 2022, Globalis Media/ExDigita donated supplies to help the nearly 3,000 people made homeless by a fire the night of November 22 in Mandaue City.
On September 26, 2019, Globalis Media/ExDigita once again took supplies to the Missionaries of the Poor “Little Lamb Center”. We spent time with children having Cerebral Palsy, many of whom are also blind.
On September 18, 2018, we took supplies to Everlasting Hope, an organization helping child cancer patients and their families.
On February 3, 2018, Globalis Media/ExDigita once again took supplies to the Missionaries of the Poor “Little Lamb Center”. We spent time with children having Cerebral Palsy, many of whom are also blind.
On June 30, 2016, Globalis Media/ExDigita once again took supplies to the Missionaries of the Poor “Little Lamb Center”.
On July 2, 2015, Globalis Media/ExDigita once again took supplies to the Missionaries of the Poor “Little Lamb Center”. We spent time with children having Cerebral Palsy, many of whom are also blind.
On December 4th, 2014, Globalis Media / ExDigita employees once again hosted a party at Jollibee for orphans, with our special guests this day from the Children of Cebu Foundation orphanage. The kids, their social workers, and our company team all enjoyed the party a lot.
On August 8, 2014, Globalis Media/ExDigita took supplies to the Missionaries of the Poor “Little Lamb Center”, which provides care for orphans and elderly with special needs — mostly kids with Cerebral Palsy, many of whom are also blind. We spent time with some of the children, who are, indeed, “special”. They gave us much more than we gave them.
November 28, 2013, Globalis Media/ExDigita brought dinner for 50 typhoon “Yolanda” survivors in Vicente Sotto Hospital.
Globalis Media/ExDigita also donated relief goods to San Remegio, Cebu hitted by Typhoon Yolanda, November 26, 2013. Globalis Media/ExDigita gave financial support to the victims; contributed cash to the Philippine Red Cross relief efforts for typhoon “Yolanda” victims, November 11, 2013.
On October 4, 2013, Globalis Media/ExDigita employees brought food and supplies to Gasa sa Gugma (House of Love), and visited with residents.
On December 28, 2012, Globalis Media/ExDigita was a sponsor of Pasko sa Kabataan arranged by Parish Youth Coordination Council and was held at Our Lady of Sacred Heart Capitol Parish. Children in need enjoyed games and entertainment and received gift bags and meals funded by sponsors.
Two orphanages participated in a dinner and games event sponsored by Globalis Media December 14th, 2011.
Brother and sister from two separate orphanages reunited at the orphans’ dinner and games event.
- November 26, 2011, Globalis Media employees bought supplies for Gasa sa Gugma, a hospice for mostly elderly, indigent residents run by the Missionaries of Charity.
- On December 23, 2010, Globalis Media gave cash donations to the drop-in center for the street children and to the Missionaries of Charity in Pasil, Cebu.
- Globalis Media also gave financial support to two orphanages; Asilo de la Milagrosa, Inc. and to Gasa sa Gugma’s sister entity (House of Love), in 2010.
All of us at Globalis Media / ExDigita know that we are fortunate in many ways, and it is important to all of us that we share our good fortune with less-fortunate members of our community. We are committed to continue our efforts to help those in need in our community.
Why Globalis Media?
Globalis Media is a unique global online marketing solutions provider.
What makes us unique is our dedicated advertiser-centric approach
Most online media networks, exchanges, and platforms are publisher-centric.
On their web sites, they promise to help publishers earn the highest eCPM’s.
We are solely focused on achieving advertiser objectives as cost-efficiently as possible.
Most media agencies are essentially sales agencies for media publishers.
Most media agencies sell standard media offerings at full rates, with little creativity in media planning and buying, and mediocre campaign management.
Globalis is a media buying agency, totally dedicated to getting the best value for advertisers.
Most digital agencies or trading desks have one media platform they push, because they have a vested self-interest in that one platform. Maybe they have a commitment to only use that one platform, or maybe it’s the only platform they know how to use. Globalis Media currently uses ten different online ad platforms, including the top DSP’s in the world. Our media-buying and campaign management experts have world-class expertise in using various programmatic media-buying platforms and tools. We are platform-agnostic. Our only interest is in using whatever works best for our advertisers.
Our founder started his career as a brand manager, and spent years buying traditional and digital media. Active in the online media industry since 1999, he saw that the industry was publisher-centric. He decided to launch Globalis Media as an advertiser-centric online marketing provider that truly puts advertiser first. We often save online advertisers 25% – 50% on their online marketing costs.
We have run online media campaigns in more than 50 countries.
We run global, regional, national, and local campaigns.
We excel in geo-targeting and language targeting, which few agencies or advertisers use well.
Our people are smart, highly-trained, and responsive.
We are dedicated to providing the highest level of service to our clients and business partners.
Yahoo Gemini Mobile Search and Native Ads
We’re currently revising this page. Please come back soon.
DoubleClick Campaign Manager
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DoubleClick Bid Manager
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YouTube Banners and Video Ads
We’re currently revising this page. Please come back soon.
Google Display Network
We’re currently revising this page. Please come back soon.
Facebook Ads
We’re currently revising this page. Please come back soon.
Google AdWords
We’re currently revising this page. Please come back soon.
creative optimization
Creative optimization is an important, yet under-appreciated aspect of online marketing. With our years of experience, vast industry knowledge, and keen insights, we help many of our clients to improve the creative aspects of their online marketing. We have helped clients create better display ads, text ads, landing pages, web sites, and on-site navigation and processes. We encourage advertisers to use A/B tests to facilitate creative optimization.
custom audience solutions
We know how to effectively create and implement custom audience solutions for our clients, including those provided by major online media platforms, as well as custom audiences built using first-party and third-party data. Our experts know how to set up and manage custom audience solutions across multiple platforms and all types of digital devices.
mobile advertising
Mobile advertising campaigns are an increasingly important part of online marketing programs. More people now access the Internet via mobile devices than via desktop computers, laptops and tablets. Mobile ad campaigns require creatives, messaging, media buying strategies and tactics, and post-click strategies that are all mobile-specific.
search advertising
Globalis Media is a Google Certified Partner, with several of our Advertising Operations experts certified in Google AdWords and other Google platforms. Our AdOps experts pay close attention to all aspects of search campaigns, including creating and testing search terms, bidding strategies, etc.
Very often, advertisers are over-reliant on search advertising, and do not invest enough in display advertising. Internet users typically spend only 3 – 5% of their time using search, meaning that they can only possibly see search ads during that very limited time. On the other hand, users can see display ads 95 – 97% of the time they are online or using their smartphone.
While search advertising can play a useful role, display advertising has much lower cost per click costs than search ads, and can usually deliver a much higher volume of site visitors, leads, and sales than search ads.
social media marketing
Our social media experts help companies in all aspects of social media marketing, including creating social media accounts and pages, and managing social media ad campaigns. It is very important to use correct settings to run effective, cost-efficient social media marketing campaigns.
retargeting
Retargeting has proven to be one of the most effective uses of online advertising technology. Users who have visited an advertiser’s Web site in the past are the best prospective customers. Using retargeting technology, Globalis Media can “retarget” users and show them an advertiser’s ads in the hours, days, and weeks after they have visited an advertiser’s Web site or clicked on an advertiser’s ad.
Click-through rates and conversion rates are much higher on retargeting ads than on regular banner impressions. Retargeting is easy to implement, with the advertiser simply embedding a retargeting tag on their web page. Retargeting reach can be increased by using several platforms simultaneously, by sharing cookie pools across platforms, and by implementing retargeting tags on partner sites.
Many advertisers and agencies commonly make mistakes in retargeting campaigns, including:
- lack of user segmentation or incorrect segmentation
- no language targeting
- incorrect geo-targeting
- incorrect or sub-optimal creative messaging
- no or poor frequency capping
- limited reach due to only using one platform
Globalis Media has been setting up and managing retargeting campaigns for many years. We implement retargeting campaigns properly and achieve excellent, cost-effective results for our clients.
online marketing audit
We typically achieve cost reductions of 25 – 50% in online advertising for advertisers that hire us to buy their media and manage their online marketing campaigns. Many companies initially engage us on a test basis – and are amazed when we reduce their online marketing costs by a large amount. Many companies have used test results with us to negotiate much lower costs with their other media agencies.
Some companies engage us as a consultant, having us audit their online marketing programs to identify tangible ways to significantly improve cost-performance.
campaign management
Our Campaign Managers and AdOps (Advertising Operations) experts have proven themselves over the years to be among the best in the industry. Our team has served more than 100 billion ad impressions, trafficked tens of thousands of ads, and managed thousands of ad campaigns. Our experts excel at all aspects of managing campaigns, including analysis and optimization, resulting in consistently terrific results for our clients.