About

Globalis is an online media buying agency, relentlessly dedicated to getting advertisers the best possible returns on their digital advertising spend. 

Active in the online advertising business in Asia since 1999, we had observed that the industry at that time was dominated by oligopolies selling media at extremely high prices. Big media publishers, major platforms, and big media agencies earned big profits, while most advertisers struggled to achieve reasonable ROAS on their online marketing spend. We decided to challenge that old paradigm by pioneering several important online media concepts in Asia that greatly lowered online media costs and improved ROAS for advertisers.

Continuing our work of helping online advertisers to earn better cost performance from their online spend, we started Globalis Media in 2006.  Globalis Media has managed thousands of online advertising campaigns, run hundreds of thousands of creatives, and served tens of billions of impressions in more than fifty countries for hundreds of companies.

Over the past twenty years, Globalis Media has always consistently out-performed all other digital agencies used by our clients, with verified cost savings ranging from 10% – 85%. We are dedicated to providing the highest level of service to our clients.

In most cases, the cost savings we achieve for our clients more than cover our fees – essentially providing our clients world-class digital agency support at net zero-cost.

Management

Hazel Baculad Laguna

Chairwoman and Manager, Admin, Accounting, and Human Resources

Hazel is the Chairwoman and Manager, HR, Admin, and Accounting for Globalis Media and its subsidiary, ExDigita. Hazel’s previous career experience includes recruitment for a leading BPO company, telemarketing for a mortgage broker, institutional sales for a food products distributor, and managing retail promotions.

Paul anders schwamm

Founder, Senior Advisor

British-American, Paul was educated in Europe and the US, and has lived in Asia more than thirty years. He has more than twenty-five years of online marketing and ad tech experience. Paul has won advertising industry awards, has often been cited in media, has hosted an online show about online marketing in Japan, and has pioneered several online advertising methods and technologies in Asia. Paul has helped hundreds of companies with online marketing in more than fifty countries. Paul earned his Master of International Management with Honors from American Graduate School of International Management (Thunderbird), his B.A. in Political Science from Hobart College, has completed additional graduate study in M&A, accounting, and corporate finance in Pace University’s Lubin School of Business, and has studied at Albert-Ludwigs-Universität in Freiburg, Germany.

Desiree Mamac Pantinople

Director, Paid Media and Advertising Operations

Desiree manages Media Buying and Advertising Operations team for Globalis Media.  A 13-year veteran of Globalis Media, Desiree has experience and expertise using many major industry platforms. Clients count on Desiree to make world-class online media plans, to optimize their digital marketing programs, and to troubleshoot technical issues.  Dez is a Summa Cum Laude graduate of Cebu Technological University, where she earned a BSICT degree.

gladys manayan revillas

Director, Research, and Affiliate Services

Gladys manages dozens of client services, including online research, affiliate marketing, content curation, email marketing, B2B lead generation for clients, and much more. During her 13 years in Globalis Media, some clients have re-engaged Gladys and her team 3 – 4 times in various companies.  Gladys is a Cum Laude graduate of Cebu Technological University, where she earned her BSICT degree.

Our Team

We have a great team of professionals working in a friendly company culture that values people. We enjoy working with our clients and with each other. Globalis Media staff are highly qualified, thoroughly trained, experienced technical and digital marketing professionals.  

From Globalis Media’s start in 2006, we have consistently hired only 1% of applicants. Our hiring criteria include tests in English, math, logic, and attention to detail. Experienced specialists are tested in their specialty areas. 

Our employees have BSIT or BSICT technical degrees or degrees in Marketing, Business, or Communications, from four-year universities. Some employees have been with Globalis Media since they graduated university, while others have diverse previous work experience. 

team photo 2

We hire smart, capable people who are hard-working, responsible, dependable, honest, professional, organized, detail-oriented, proactive, have good business judgment, have a good sense of process flow, who can work without constant supervision, and who conduct themselves with a high level of integrity. 

All employees are certified in Google AI Essentials and actively use AI in their daily client work. All digital marketing staff are certified in multiple digital marketing platforms.  In addition to training in technical skills, our employees are also trained in important areas like business communications, project management, time management, etc.