Internet advertising spend is expected to surpass that of TV for the first time in 2017, highlighting the urgency with which Google must properly address advertisers concerns over brand safety to allow for secure sustainable growth. Zenith Media’s new Advertising Expenditure Forecasts report has predicted that global internet advertising expenditure will grow 13% to reach […]
When the online advertising industry started in the mid-1990’s, media was mostly bought and sold on a CPM (Cost per Thousand Impressions) basis, the same method that had been used for offline media for decades, because there was not yet any new online-specific media-buying method. Hundreds of major brands were paying for clicks by the […]
Few networks or media agencies have high-level expertise in using language targeting for advertisers’ online marketing campaigns.
In Singapore, 50% of people speak Chinese as their primary language at home, while 32% speak English, 12% speak Malay, and 6% speak other languages as the primary language in their homes. It amazes us that many advertisers run their online ads in Singapore only in English. Unfortunately for them, their media agencies aren’t knowledgeable about language targeting. Globalis Media has been successfully leveraging the power of precise language targeting for our clients since 2006.