Active in the online advertising business in Asia since 1999,we had observed that the industry was dominated by oligopolies selling media at extremely high prices. Big media companies and big media agencies earned big profits, while most advertisers struggled to achieve reasonable ROI on their online marketing. We saw opportunities to pioneer several important online media concepts in Asia that would greatly lower online media costs and improve online marketing ROI for advertisers:
- launch Asia’s first advertiser-centric online media provider
- using geo-targeting to target users in Asian markets while buying media globally
- making publishers’ remnant media available to advertisers
- aggregating media from mid- and long-tail sites, rather than just the typical method in Asia of buying media on a few large, famous sites
- first to use RTB media platform in Asia
- first to use online media exchange in Asia
Over the past seventeen years, Globalis Media has managed thousands of online advertising campaigns, run hundreds of thousands of creatives, and served tens of billions of impressions for more than 100 companies in dozens of countries. Globalis has always consistently out-performed all other digital agencies used by our clients, with cost savings ranging from 10% – 85%.
In most cases, the cost savings we achieve for our clients more than cover our fees – essentially providing our clients with free digital advertising agency support.
In 2010, Globalis relocated its office to Cebu, Philippines, providing a more central location than Tokyo to serve the company’s clients around Asia and globally. Cebu is a booming technology center, with a large pool of educated, skilled, English-speaking technology workers.
In January, 2013, Globalis formed a subsidiary company, ExDigita Inc., incorporated in the Philippines. ExDigita provides digital marketing virtual staff and outsourced services, including outsourced advertising operations and campaign management.
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