Globalis Media is a Google Certified Partner, with several of our Advertising Operations experts certified in Google AdWords and other Google platforms. Our AdOps experts pay close attention to all aspects of search campaigns, including creating and testing search terms, bidding strategies, etc.
Very often, advertisers are over-reliant on search advertising, and do not invest enough in display advertising. Internet users typically spend only 3 – 5% of their time using search, meaning that they can only possibly see search ads during that very limited time. On the other hand, users can see display ads 95 – 97% of the time they are online or using their smartphone.
While search advertising can play a useful role, display advertising has much lower cost per click costs than search ads, and can usually deliver a much higher volume of site visitors, leads, and sales than search ads.
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