Media Buying
Our founder started his career as a brand manager, and spent years buying offline and digital media.
He has pioneered media buying methods in offline and online media for over 25 years.
Active in the online media industry since 1999, he saw that the industry was publisher-centric.
Most networks, exchanges, and platforms promise to pay publishers “the highest eCPM’s”.
Most media agencies are essentially sales agencies for media publishers.
Globalis Media is very different from other media agencies.
We are advertiser-centric, putting advertisers first, with the objective of achieving the highest ROI for advertisers. We are laser-focused on cost-efficient media buying.
We usually save online advertisers 20% or more on their online advertising costs.
Most major media and advertising technology platforms are built with the purpose of maximizing eCPM’s and revenues for publishers, i.e., media sellers. Most of the major media and ad tech platforms have minimum CPM and CPC bids. The online media industry and the technology and platforms enabling the industry are generally stacked in favor of media sellers and against media buyers. Globalis Media works only for advertisers, and aggressively represents advertisers, i.e., media buyers to get the lowest rates and the most cost-efficient media buys.
Online advertisers can leverage the power of DSP’s (Demand-Side Platforms) with programmatic RTB (Real-Time Bidding) capabilities to buy online media cost-efficiently. However, the leading DSP’s often require ongoing contractual fees of thousands of dollars per month, or minimum media buys, often US $100,000 per month or more. Globalis Media uses world class DSP’s and other leading online advertising technologies and platforms, and provides access to these powerful technologies and platforms to large advertisers as well as to mid-sized advertisers and venture companies.
Even if they have access to the best, expensive advertising technologies and platforms, it is a challenge to higher highly-trained media buyers and campaign managers who know how to fully-leverage these technologies. Globalis Media has some of the best media buyers and campaign managers in the world, and they are ready and eager to use their experience and knowledge, and world-class technologies to buy online media more efficiently than any other agency.
We encourage online advertisers to run a test campaign with Globalis Media, to see the huge difference that our expert media planning, media buying, and campaign management can make in cost-performance and ROI on online advertising.